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Vol 10, No 1 (2025) Pengaruh Brand Image, Web Quality dan Trust Terhadap Purchase Intention Melalui Electronic Word of Mouth sebagai Variabel Intervening Studi Kasus pada Pembelian Body Care Secara Online di Marketplace Abstract  PDF
Prasetyo Budi Raharjo, Aris Tri Haryanto, Septiana Novita Dewi
 
Vol 8, No 2 (2023) Analisis Strategi Experiential Marketing, Emotional Branding Dan Brand Trust Terhadap Loyalitas Konsumen Abstract  PDF
Erlitawati Kaharudin, Alexander Nova Vernando, Anang Tri Wahyono, Riska Fita Saptyana, Hesti Fajarsari
 
Vol 4, No 2 (2019) NIAT PENGGUNAAN APLIKASI E-PATIENT: EFEK INFORMASI MEDIA SOSIAL TERHADAP KEPERCAYAAN Abstract  Untitled
Berlian Yunita Margiati, Didik Setyawan, Finisha Mahaestri Noor
 
Vol 7, No 1 (2022) Strategi Brand Affect Terhadap Brand Loyalty yang dipengaruhi Social Media Marketing dan Trust pada Bank BNI Syariah Cabang Surakarta Abstract  PDF
Aris Tri Haryanto, Fitri Wulandari
 
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